May 14, 2018
How do you spark a conversation with a c-suite executive? Creativity … and coffee.
Joining us today on our podcast is Matt Reuter, Manager of Sales Development at Masergy. Recently, he received an unsolicited gift of coffee in the mail.
He set that gift on his desk as a reminder of what what he wants to see in a new hire … after he brought it up to the CMO’s office and set it on their desk. “This is what we need to be teaching all our sales reps to do.”
How did an unsolicited gift of coffee up on the CMO’s desk, and why was this so effective?