Mar 14, 2018
John Ruhlin, author of Giftology, uses radical generosity in gift giving to reach clients in a personal way. Through the art of gift giving without expectation of reciprocation, rewards and benefits of personal and professional relationships can be enjoyed. This can lead to expansion of client base and business.
Contact marketing is an important piece of any business, but we’ve been doing it wrong. It’s time to ditch the marketing ploys and the idea that gifts can only be attached to a certain event. Giving wholeheartedly for no reason other than valuing someone’s relationship and time speaks volumes and solidifies relationships in a whole new way.
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