Jun 13, 2018
Zach Barney knows what it’s like to receive a well timed and profound gift.
Throwing out a joke hashtag on a random social media site will usually get you some likes and shares, but every now and then someone goes above and beyond by responding in an unexpected way.
When Zach jokingly attributed his stomach woes and headache to Christmas treats and stress in a post, Mikey atDocsend was listening. The next day Zach received a bag full of groceries via instacart, which he shared with the whole office.
What have you done that shows your potential clients that you are paying attention? It’s easy to send random gifts to people with whom you hope to have a meeting or to those who have done business with you in the past.
Going above and beyond means you need to be paying attention well and responding in ways that shows this attention to detail. It’s not about the gift itself, but about how this gift reflects your knowledge of its recipient.