Apr 25, 2018
Looking to break up your lead generation routine?
Today we interview Tyler Lessard of Vidyard about the power of video not only to tell your story but to add value to customers.
Though video is not a solution for a lack of research or poor messaging, it is a unique, customer-centric way to connect with potential buyers on a human level.
And it works! According to Tyler Vidyard has seen a 5% increase in their open rate for initial contacts. He share with us some concrete strategies from subject lines to visual cues and a little competition invite to boot.
Still not convinced? Too nervous to try? Tyler’s advice is “try it anyway!” You can’t go wrong being yourself.